
Custom websites and software for growing teams.
All business, no bull. We help growing businesses ship sharper websites, useful software, and practical AI without the buzzword bingo.
Built on systems your team already runs
Send us your site. We will send back the no-bull notes.
Have a website? Drop the URL and we will review credibility, search visibility, lead flow, and practical AI ideas before a real person emails the findings.
Already have a site? Name, email, and the URL are enough to get started. Everything else is optional context.
How we engage
Most engagements ship in about 30 days. Focused, well-scoped work can land in as fast as 2 weeks. Here is what either path looks like.
- Day 0
Onboarding
We send a short onboarding intake to gather system access, point-of-contact info, and your top three desired outcomes, then book a free working session — not a sales call.
- Days 1–7
Discovery & scope
Fast-track · Days 1–3A senior engineer pairs with your team to map the real workflow, name the constraints, and lock the scope. You get a written plan with milestones, risks, and a fixed-or-not-to-exceed budget before we touch a keyboard.
- Days 8–14
Architecture & build setup
Fast-track · Days 4–7We stand up the repo, environments, CI, and the core data and security model — the same hardened patterns we used in payments and government cybersecurity work, scaled to your project's risk profile.
- Days 15–25
Build & review
Fast-track · Days 8–11Short iteration loops with weekly working demos. You see real software in your environment every week, with code review, tests, and observability built in from the first commit — not bolted on later.
- Days 26–30
Launch & handoff
Fast-track · Days 12–14Final hardening, runbook, monitoring, and a structured handoff so your team owns the system on day one. We stay on call for the post-launch window and only step back when the system is quietly running itself.